| THE ELUSIVENESS OF TRUTH |
What is truth? Various religions and philosophies claim to be the
truth, even when their claims are at wildly at odds with each other.
Newspapers, television network news, radio, all claim to present the
truth, although they all have a slightly (or widely) divergent
editorial slant. Ask any American school child, and they will tell you
that Columbus discovered America. What about the people who were
already here? Had they missed discovering it?
Columbus never set foot
on the North American mainland, yet he is revered in the U.S. as a
national hero, even having a holiday named after him. You see there is
a certain editorial bias even in the history that is taught. Leif
Eriksson is mentioned as an afterthought, like Roger Maris, with an
asterisk after his name. Granted, Columbus' voyage was followed up with
colonization, where the Norse colonization initiative was relatively
short-lived, but it just irks me to see the truth so downplayed.
Everything seems to be about money. The Vikings didn't make North
America a paying proposition, so they get shunted to the back of the
history books. What about the people who got pushed aside to make
America a lucrative experiment? What about their story? What about the
people who tried and failed? What about the people who tried and
succeeded, but had their efforts buried because they raised
uncomfortable questions? |
Media packaging
We are an entertained society, so much more than at any period in human
history. Television, movies, books, radio, sports, theatre, magazines,
the internet. Because of our industrialisation and labour saving
devices, western society has more leisure time than ever before.
The
production of our entertainment, however, is increasingly in the hands
of fewer and fewer people. Large media conglomerates swallow up smaller
media conglomerates daily. There are some large cities in America where
every single radio station is owned by the same company, the editorial
slant is dictated by the board of the same corporation. Only the target
market segmentation is varied. One
station aims at the high school kids, another at the 20's and 30's,
another at those in their 40's and 50's. It looks like competition, but
it isn't.
Over 80 percent of the world's media is under the control of
a handful of corporations. These corporations own television networks,
radio networks, magazine and newspaper empires, publishing companies,
movie studios, bookstores, video stores, internet service providers and
search engines. Not only that, but these same corporations own
manufacturing companies, that produce the products that are advertised
in their media. If there was something inherently dangerous or harmful
in their products or manufacturing processes, do you think these facts
would be leading off the six o'clock news on their networks? |
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The
vast majority of people look no further than a local newspaper,
radio station, and TV network for their news and information.What
stories make it to the front page? How are the headlines written? What
is the lead story on the newscast? These decisions are in the hands of
increasingly fewer people. People are blindly following the leader, but
who is the leader? Every day that passes, the world resembles more and
more the Orwellian distopia of 1984.
My mother has always said that it will all come out in the
wash.
When is the wash? Where did that phrase come from? Let's take that
phrase and apply it to our modern media, and advertising.
You wash
something that is dirty, let's say a white shirt. The dirt is covering
or hiding the true nature of your shirt. The white is not so white, it
is brown in places, or red from a spagetti sauce stain, or black
from grease or oil. You put the shirt in clean water with some soap,
and run it through the cycle. Now the shirt is white again, but what
colour is the water now?
You can make the shirt clean, but the evidence of the dirt is in the
water. In the old days of wringer washing machines, you could see the
dirt in the water. With our modern automatics and spin cycles etc.,
that dirty water goes down the drain before most people see it.
Where does the dirty water go? Sooner or later it will build up
somewhere and get noticed.
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This
is the news. This is your advertising. This is modern society. The dirt
disappears down the drain before many people can see it. Things are
swept under the rug. It takes time, but sooner or later the dirt begins
to filter through the rug, back to the surface, or people begin to
notice a bump in the rug where the dirt has built up over time. The
dirt will show up eventually, despite the media continually laundering
and hiding it.
Scandals are often discovered years after their occurence. Information
is buried for decades under the pretense of 'national security', and
shows up many years later under the freedom of information act, if it
ever shows up at all. By this time the major players are dead, or no
longer in power, or somehow beyond litigation.
On the one hand we have the milk marketing board telling us all the
wonderful
things that milk can do for you. On the other hand we have some
nutritionists
telling us to stay away from milk, because of growth hormones etc.,
that are fed
to the cows to increase production. Obviously these nutritionists are
those not employed by the milk
marketing board. The same goes for eggs, white bread, meat etc.
Which expert do you believe? Which expert will get the most air time in
the media? Follow the money.
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Sugar
is sold to us in so many forms, soft drinks, candy bars, gum, to name a
few. Sugar is one of the worst things you can do to your body, but
every day billions of advertising dollars are spent getting us to buy
it and consume it. It is okay to air these commercials, but you're not
allowed to see a woman breastfeeding a child. All the glitz and glamour
accompanies a commercial for a soft drink. No glitz for a simple apple.
Huge mountains of advertising dollars are spent by the major soft drink
manufacturers, to advertise products that are largely sugar and water.
When finally the pressure is on, they release a sugar-free variety,
sweetened by a chemical that in the long run is likely more dangerous
than sugar. When cyclamates were shown to cause cancer, they changed to
aspartame, or something else. Aspartame is under study now, as being a
substance your body is better off without.
The problem is that a great many people care more about how they look,
than their actual inner health. Billy Crystal's hilarious character
Fernando reinforced this idea with his, "When you look good, you feel
good, and you look maaavalous!"
Advertising and media is all about looks, and very little about real
value or substance. Unfortunately it is also pervasive. Every where you
look, everything you touch, or hear. It is an extremely dangerous form
of propaganda.
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Propaganda is a word that carries an evil connotation, and people don't
even like to hear the word. Much of our advertising is little more than
the dictionary definition of propaganda. The continual pressure of this
advertising amounts to a very subtle form of brainwashing.
What is the purpose of all of this? Somebody is raking in huge stacks
of money.
These processed foods etc. have caused and continue to cause an
epidemic of obesity in our consumer society. The same corporations that
offer these foods can now market hundreds of miracle exercise devices
to help people shed those extra pounds. The circle is unbroken.
These are fundamental items. We are talking about the very things we
eat. We live in a packaged society. What we eat, what we wear, where we
live, what we watch on TV, what we read, what we learn in school. Who
is doing the packaging?
So who do you believe? Whenever you read something in our modern
information society, you have to ask yourself, "Who wrote this? What do
they hope to gain from writing this?"
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So who wrote this, and what
does he hope to gain from writing this?
I am writing this. I am just a guy, in his 40's, who has a
wife, 3 kids,a granddaughter,a dog and a cat. The bank holds the
mortgage for my house, and I drive a 10 year old car.. I work in a
warehouse for a living, and it almost pays the bills.
I work in a warehouse for a living, partly because I want to. I have
moved up into the office in several jobs, and found I don't like
sitting behind a desk. The exercise I get in the warehouse is good for
my metabolism. I got fat sitting behind a desk. I don't have to pay for
a gym membership. I get my workout daily.
I have been the warehouse manager at some of the companies I worked
for, and that is about as high up the corporate ladder as I would like
to go.
As a warehouse manager, I can translate the corporate line to
the common folk, and translate the concerns of the common folk to the
suits. It's something I'm good at. Ensuring that the job gets done,
without my crew getting stepped on in the process.
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I
have raised some hackles along the way, and had my wrists slapped a
few times, but by going to bat for my crew, I gain their respect and
loyalty (for the most part), and out of that respect and loyalty, the
job got done, and it got done well. Management has to be happy about
that.
What do I stand to gain by writing this? Well if it's any good, maybe I
can sell a few copies to supplement my income. I can't pretend to think
that this will make me rich, and I am not sure that's what I'm after
anyway.
In the same way that I translate the corporate line to my crew, I
would
like to take the high-fallutin' gobbledeegook that the researchers and
experts spit out, and translate it into the common tongue. There are
things in this book that everyday people might want to know about, but
don't have ready access to.
Later on in
the book I will quote a few paragraphs from some linguistic treatises.
You'd think people, talking about language, would write words that
other
people could understand. It ain't so.
I find the subject matter fascinating, although I have to read some of
the materials through a few times before I understand it myself. I
think there are a lot of people who would find the subject matter
interesting, if it were only presented in a manner that was readily
accessible.
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That's
what I hope to gain. A few bucks, and to share this
stuff to a wider audience than it currently gets.
Do I have any ulterior motives or hidden agenda? Not that I know
of. I have always been this way, I thought I'd just write it down
for a change.
When we were kids, in our early teens, sitting out on the
porch at night, I was the one who knew a little about the stars and
planets. I was the one that they would ask about stuff like that.
I
have always been an avid reader of more than just fiction. When I was a
child, I used to
read the Golden Book Encyclopedia at night for something to do. I'm
the guy that nobody wanted to play Trivial Pursuit with any more.
I have opinions and beliefs, and they will come out in this story. Am I
being paid by anyone to present them? No, unless you buy this book.
I
represent myself and nobody else. If I make a bit of money at this,
fine. If not? Fine. It's not about the money, but I'll take it if it
comes.
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In
fact, if the book were to sell and make a lot of money, it
wouldn't bother me at all to share a large portion of it with someone
who needs it more than me.
By the same token, if it makes enough, I
could afford the time to write more and not work in a warehouse any
more. I'm sure I could get enough exercise working around the house and
in the garden, and walking my dog, and taking my son fishing.
These
things would be more important than working in a warehouse, if I had
enough money coming in. There's my ulterior motive, exposed at last. I
would like to spend my time doing what I enjoy, rather than working for
somebody else.
Sure I enjoy what I do for a living to some degree. I enjoy the people,
and the drive to succeed in the industry. But don't kid yourself. If I
had the opportunity to read, research and write for a living, and set
my own schedule that would be great. If I decided the weather was to
nice to sit at the computer, and it was a much better day to be fishing
with my son and granddaughter, and I had the freedom to make that
decision, that would be better than hoisting plumbing supplies around a
warehouse all day. |
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copyright
2005 sunumbrella creations
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